Arusha. Tourism authorities are continuing with frantic efforts to rally public support for Tanzania’s leading natural attractions—Ngorongoro Conservation Area and Mount Kilimanjaro—as voting continues in the 2025 World Travel Awards.
With the deadline for voting set for 28 September, the Ngorongoro Conservation Area Authority (NCAA) has intensified its mobilisation campaign under the slogan You vote, we win, urging Tanzanians and well-wishers across the globe to back the two sites in their bid to be named Africa’s Leading Tourist Attraction.
“We are calling upon every Tanzanian and friend of Tanzania to take part in this campaign and help us secure this prestigious award,” said Acting Conservation Commissioner Victoria Shayo.
“Your vote is a vote for conservation, tourism, and national pride.”
Those wishing to vote they can do so via https://www.worldtravelawards.com/vote
Ngorongoro and Kilimanjaro are in a tight race against other iconic African landmarks, including Egypt’s Pyramids of Giza and South Africa’s Table Mountain.
Although both Tanzanian sites have won in previous editions of the awards, authorities say a strong show of public support is crucial to retaining the honours.
The campaign is being conducted through various platforms, including social media, tourism stakeholder networks and public engagements, with emphasis on digital voting via the official World Travel Awards website.
Officials believe the recognition will not only enhance Tanzania’s global tourism image but also contribute directly to economic growth.
In 2023, tourism earnings jumped by 33.5 percent to reach $3.37 billion, with Ngorongoro and Kilimanjaro among the top revenue generators.
As of the year ending February 2025 tourism earnings have reached $3.9 billion.
“We view this as more than just a competition,” said Ms Shayo. “It is an opportunity to showcase our heritage, promote sustainable tourism, and attract more visitors to our country.”
As the voting period enters its final months, the campaign is expected to gain further momentum, with intensified messaging targeting domestic and diaspora audiences as well as international supporters of Tanzanian tourism.
