Dar es Salaam. Tanzania Commercial Bank (TCB) has announced a significant 45 percent increase in digital financial transactions between 2020 and 2025, underlining the growing acceptance of modern banking technologies in the country.
The milestone was revealed during the launch of the bank’s new nationwide campaign, “Toboa Kidijitali,” held on Friday, April 25, 2025, at its headquarters in Makumbusho, Dar es Salaam.
According to Jesse Jackson, TCB’s Chief Digital and Innovation Officer, the number of digital transactions jumped from 14 million in 2020 to 21 million in 2024.
“This growth shows we are heading in the right direction, but there’s still massive potential to do even better,” he said.
Mr Jackson emphasized that a large segment of Tanzanians still depends on cash for everyday transactions, which is why TCB is investing in initiatives that drive digital adoption and financial inclusion.
He noted that the Toboa Kidijitali campaign is one such effort, designed to promote digital banking usage while rewarding customers who actively engage with the services.
The campaign is part of the bank’s broader strategy to deepen financial access and reduce reliance on cash-based transactions across all segments of the population, including rural and underserved communities.
Speaking on behalf of TCB’s CEO Adam Mihayo, the Director of Retail and SME Banking, Ms Lilian Mtali, said the bank is investing over Sh200 million in the four-month campaign as a way of giving back to the community.
“This is our way of appreciating our customers and supporting the small businesses around us,” she said.
“Customers who embrace digital banking through platforms like Popote Mobile App, Popote Visa Card, and Lipa Popote will stand a chance to win various prizes.”
Prizes to be awarded throughout the campaign include a brand-new Mazda car, the latest iPhone 16 Pro Max, motorcycles (bodaboda), and tuk-tuks (bajaji) — all aimed at incentivizing more Tanzanians to go digital.
Ms Mtali noted that digital banking offers convenience, security, and time-saving advantages.
“We’re promoting the freedom to manage your finances anywhere, anytime. Time is money, and digital services help our customers save both,” she added.
Through the “Toboa Kidijitali” campaign, TCB is reinforcing its position as a champion of inclusive banking.
The bank aims not only to boost the number of digital transactions but also to ensure that no Tanzanian is left behind in the financial technology revolution.
As a publicly owned bank, TCB continues to invest in innovation and customer empowerment.
With campaigns like this, it is helping to shape a more connected, accessible, and financially inclusive future for the nation.
