Dar es Salaam. In Tanzania, financial institutions have been working tirelessly to develop strategies and innovative solutions that can make banking services more accessible and affordable for a larger number of people.
The aim is to help Tanzanians increase their income and lift themselves out of poverty by having easier access to formal banking services.
A major breakthrough in this effort has been the growing use of digital technology in the delivery of financial services.
Digital platforms have opened new avenues for reaching those who previously had little or no access to banking services, especially in rural or underserved areas.
This shift is providing a wide range of benefits, from helping people save securely to offering quick loans and enabling faster transactions.
One of the key figures driving this change is Mr Obedi Laiser, the CEO of Absa Bank Tanzania.
On Friday, November 29, 2024, during the second draw of the Tumia na Ushinde campaign, he shared valuable insights into the ongoing transformation of Tanzania’s financial services landscape.
He emphasized the benefits of adopting digital banking practices, with the grand prize—a brand new 2024 Subaru Forester—being awarded to the first winner of the campaign.
He emphasized how digital technology is not just improving access but also making financial services safer, faster, and more convenient.
The Tumia na Ushinde campaign is a nationwide initiative aimed at encouraging Tanzanians to use digital banking methods, such as ATM cards and credit cards.
These tools not only provide a sense of security but also allow for easier access to a variety of banking services like online transactions, payments, and savings.
Through this campaign, the bank hopes to make banking a regular part of everyday life for many Tanzanians, ensuring that more people are financially included in the formal economy.
As digital banking continues to evolve, it’s clear that the future of Tanzania’s financial sector lies in expanding access to these technologies.
By providing the tools to manage money more efficiently, people can build better financial futures for themselves and their families, ultimately contributing to a stronger, and more prosperous nation.
